Testing and monitoring your landing pages

Here are two nifty tools I highly recommend:

a) One perennial problem for folks in website design is trying to make their sites work across various versions of browsers. If you are a search marketeer, you probably create specific mini sites and landing pages - most people I know would just check it in IE and Firefox - whatever versions are available in their machines - and forget about it. You should realize that you may be potentially screwing up your landing pages in many browsers by doing this. Why not check screenshots of your landing page in 30+ browsers without having to set up the infrastructure yourself - http://browsershots.org
While this is not a recommended approach if you are a web products company (you would need to get your testing team to actually try out all their test cases in a reasonably large set of browsers - no shortcuts !) - this works particularly well if you are a marketeer with a mini-site or a single landing page for a search campaign. For FREE !


b) You dont want to land in a situation where your search clicks are piling up - and your mini-site is down - either you could set up your own site monitoring tool (which is not the best solution - lets say you are targetting UAE as one of your target countries in your ad campaigns, and because of some network issues, your mini-site is not reachable from UAE - you need to know immediately so you can pause your campaign and stop losing money.
Or your website could go down - or become slow with a lot of hits - or something else could go drastically wrong !

To prevent against this, I would strongly advise you sign up for an account with http://www.pingdom.com - although its a paid for service - its extremely worthwhile for both marketeers with mini-sites and web product companies. You can monitor a bunch of parameters about your website - including response times, uptimes - and get alerts on SMS whenever something goes down. Immensely useful - for a small cost.